Revitalizing a Non-Profit Brand
Award-Winning Annual Report: Platinum Winner Worldwide, Top 100 Reports Worldwide, and Best Report Narrative Worldwide in LACP 2020 Vision Awards
Non-profit organizations don’t have a product to sell, but they have real, meaningful stories to share. Kingdom Workers was a diamond in the rough when I began working with them in 2017. They had (and have) a strong mission, but they were missing brand and creative direction across their channels.
After an initial rebrand to affirm the organization’s identity, methodology, and values, work began on the website overhaul and redesign. Meanwhile, the Kingdom Workers brand was put into practice over the course of 18 months to reimagine core pieces like a case for support book and the annual report.
SKILLS
Creative direction, brand, strategy
YEAR
2017-2022