A Loyalty Program Rooted in Research

Brand, Creative, Strategy
A Loyalty Program Rooted in Research

Award-Winning Brand Awareness

Brand, Creative
Award-Winning Brand Awareness

Revitalizing a Non-Profit Brand

Brand, Creative, Strategy
Revitalizing a Non-Profit Brand

Clarity for Donor Cultivation

Brand, Strategy
Clarity for Donor Cultivation

Strategy: How to Win

Brand, Strategy
Strategy: How to Win

Featured

A Loyalty Program Rooted in Research

A robust monthly giving program that resulted in a 23% increase in revenue and 9% increase in membership in just its first four months.

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Accolades

"Her contributions are huge. She adds professionalism and a quiet confidence in the room. She is articulate and can think and speak on her feet."

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Chad E.

"I am constantly blown away by her branding insights. She sees connections and asks intriguing questions that are approached from a different angle. I admire this superpower about her."

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Matt R.

"Meg has a very broad skill set. She can research, strategize, write, design, brainstorm... she is a boss and I LOVE working with her!"

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Heather V.

More About Me

I’ve racked up experience (and a few awards) across a variety of disciplines in my 10+ years: editorial and advertising design, marketing strategy, video direction, brand development, and more.

With a focus on uncovering the thread that begs to be pulled, my work results in verbal and visual communication that packs a punch.

And yes, that's me on the bike.

Recent
Awards

United Adworkers 99 Awards

A brand awareness initiative à la Wes Anderson. I wrote the script and storyboard, procured props and wardrobe, and directed the two-day shoot.

LACP Annual Report Vision Awards

After overhauling this non-profit's brand, my annual report swept the non-profit category and then took Best Report Narrative (and more) across all industries.

Thoughts

Get the Most Out of Your Frameworks

Get the Most Out of Your Frameworks

August 21, 2024

Like a 23-year-old life coach, frameworks are most often a momentary salve for the anxieties of the desperate. Frameworks are not, in themselves, a slip ’n slide fast track to success.

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Why Brand Equity Matters in B2B

Why Brand Equity Matters in B2B

July 18, 2024

When Verb Hair launches a new product, I buy it—no questions asked. I don’t wait to read reviews or be influenced on social media. I know it will be a product I like. Not only that, but I recommend Verb to friends and family when it comes up in conversation.

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A Marketer’s Guide to Using Reddit

A Marketer’s Guide to Using Reddit

May 18, 2023

Many a marketer has heard Reddit’s siren and wondered, “What is that exquisite song from yonder? Is it the mecca of niche target audiences and lead generation?”

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Some brands I've helped