I'll Make It Better.

Complex problems don’t require complicated solutions. They require good ol’ elbow grease and bold – dare I say audacious – thinking. I work at whatever altitude is needed, from executive-level strategy to the fine details that determine success.

Recent Work + Case Studies

Product Launch for Rebels & Traditionalists

Brand, Creative, Strategy
Product Launch for Rebels & Traditionalists

Overhauling a B2B Strategy for Success

Brand, Strategy
Overhauling a B2B Strategy for Success

Differentiating Through an HR Employer Brand

Brand, Creative, Strategy
Differentiating Through an HR Employer Brand

Capitilizing on Newcomer Perceptions

Brand, Creative, Strategy
Capitilizing on Newcomer Perceptions

Transformation to a Partnership-Based Business Model

Strategy
Transformation to a Partnership-Based Business Model

Trend & Cultural Research Fuel Business Growth

Brand, Creative, Strategy
Trend & Cultural Research Fuel Business Growth

A Loyalty Program Rooted in Research

Brand, Creative, Strategy
A Loyalty Program Rooted in Research

Award-Winning Brand Awareness

Brand, Creative
Award-Winning Brand Awareness

Revitalizing a Non-Profit Brand

Brand, Creative, Strategy
Revitalizing a Non-Profit Brand

Clarity for Donor Cultivation

Brand, Strategy
Clarity for Donor Cultivation

Featured

A Loyalty Program Rooted in Research

A robust monthly giving program that resulted in a 23% increase in revenue and 9% increase in membership in just its first four months.

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Accolades

"Her contributions are huge. She adds professionalism and a quiet confidence in the room. She is articulate and can think and speak on her feet."

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Chad E.

"I love Meghan's dedication to excellence. Her will and determination are traits I appreciate, inspiring me to push forward and excel in my own right."

Anonymous Peer Review

"Meghan has a very broad skill set. She can research, strategize, write, design, brainstorm... she is a boss and I love working with her!"

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Heather V.

"Meghan is very thoughtful, has a ton of talent, and is hungry to exercise it. She's a great listener, and she cares – not just about the work, but about the people."

Anonymous Peer Review

"I am constantly blown away by her branding insights. She sees connections and asks intriguing questions that are approached from a different angle. I admire this superpower about her."

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Matt R.

"I appreciate how encouraging Meghan is in how she provides constructive criticism. She understands the work that has been put into things but also knows the value of sharing her opinion even if it challenges the way things have been set."

Anonymous Peer Review

More About Me

I see patterns others miss and pull the threads that matter. With 12+ years of experience and multiple awards under my belt, I uncover the hidden truth and then chart a course to better. Methodical in my approach but never predictable in my solutions, everything I touch packs a punch.

Where does this drive for "better" come from? I’ve been figuring out how to navigate new territories right from the start. I moved seven times by age nine, skipped a grade, and went to boarding school in a different country at 13 – I learned early how to read situations, make new friends, and find the path to success.

Outside of work, I ride motorcycles on track days, grow far too many flowers, train in my garage gym, and make woodcut prints. I believe in choosing the more challenging path when it creates better results. In always doing the right thing (especially when it's hard). In trying again and again until you figure it out – whatever "it" is.

Recent
Awards

United Adworkers 99 Awards

A brand awareness initiative à la Wes Anderson. I wrote the script and storyboard, procured props and wardrobe, and directed the two-day shoot.

LACP Annual Report Vision Awards

After overhauling this non-profit's brand, my annual report swept the non-profit category and then took Best Report Narrative (and more) across all industries.

Thoughts

Your Brand Guidelines are Stuck in 2014

Your Brand Guidelines are Stuck in 2014

September 26, 2025

The brands that look exactly the same everywhere are usually the ones that don’t know who they are. I know that sounds backwards. We’ve been conditioned to think consistency equals strength and that the most successful brands are the ones with the tightest control. But that kind of thinking belongs to a different era of … Read More

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Are You Making Your Brand Invisible?

Are You Making Your Brand Invisible?

August 22, 2025

Professional but approachable. Innovative but trustworthy. Bold but reliable. If you’ve ever seen a brand guide with one of those “this but not that” grids, you know exactly what I’m talking about. Pages and pages of carefully crafted contradictions that sound strategic but actually say nothing at all. This is brand dilution, and it’s everywhere.

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Some brands I've helped