Strategy can come in different forms and at multiple times in a single project. For me, I view strategy as how to win. I do that by identifying the root problem (spoiler: it’s not the same as the business problem you wish to solve), understanding human nature, and leveraging your brand’s advantages.

Some recent highlights have been a Go-to-Market Strategy for a mortgage broker, a Product Launch Strategy for a global water company, and a Reddit Strategy for a global power management company. In order to protect the privacy of these clients and their strategies, I don’t make this work publicly available.

Connect with me on LinkedIn to set up a time to chat and I’d be happy to walk you through some of these work samples.